#Navigating identity

Branding

Identity & Communication

#Become a Brand

What is Branding?

Branding is one the most important assets a company can develop, not only to be recognised for who they are and their products, but also to position itself in the market it serves.

“Branding” is often misunderstood by being simply logo and design – yet these two things make only a tiny part in the overall branding as a full concept. Targeted branding goes far beyond design. It creates direction and builds the foundation of your future business strategy. To be successful, having direction and strategy is imperative to reaching your goals. And let´s put it simply; Our goal in business is to find customers and consumers and – in a best-case scenario – find meaning and fulfilment in our work, our business building a reflection of our ideas and personality.

Now, let´s understand the greatness of branding:

When you start to brand your business, you set the guidelines and tone for your brand as an entity or – as I like to call it- “as a living being”, serving its market. The process of branding is meant to give your business clear direction on who and how it serves its market and customers and where you serve them in which form. Those entrepreneurs who start early in their branding process, are seen to be more likely to have long-term success and ongoing growth in the long run. Branding is not a topic to be rushed through like a business plan and I would argue, that having a solid branding and strategy in place is far more impactful than any business plan could ever be.

#Taken care of

Brand Identity

Turn your company into

a  brand

Turn your current business into a strong brand with an outstanding message and unique identity, look & feel

Find the deeper meaning within your actions and offer and create a consistent message around your brand purpose

Begin understanding your customers to their very essence & start attracting consumers who love your offer and brand

 

Brand-Name

Your brand- or company name should tell a lot about you as a brand. If running a personal brand or a company brand makes a difference in how you are being perceived. However, naming a brand in a thoughtful and meaningful way is a key element in your branding strategy.

Customer Avatar/ Buyer Persona

Your buyer persona also known as “customer avatar” is the definition of who your ideal customer is. When defining the persona, we set the ground for all your future marketing efforts, how you talk to your customers, where and how to place your offers in front of them. More importantly, we will understand the human behind the buyer. This will make you talk to them on a more personal and thus successful level when making your offer to them.

Trust me, when you take a deep look into the psychology, personal patterns & desires of your custoemrs, this will elucidate you about your marketing and niche.

Values, Mission & Vision

The mission & vision of a brand is what defines who the brand is serving, how it serves its customers and what are the values and role it wants to take in creating the future.

If you do a Google search, there are various ways to translate your ideas into that defined piece of statement. Together, we will find what best displays you and your mission.

Slogan & Tagline

Not much to say: you know what a slogan is for. The tagline comes into place when it is about creating your online presence, where the tagline will be used over and over again.

I create your slogan & tagline ready to get the copyrights for in your country.

Colours & Logo

As mentioned above, colours and logo are part of the design elements in branding. working together with creatives and freelancers will ensure, your colour scheme and logo fits your brand strategy and goals. If you work with a designer without integrating the brand strategy, you may find mismatches.

Typography & Iconography

Typography and icons you will repeatedly use in your brand identity should match your strategy, logo and colour design. Having a holistic approach to these elements from the beginning of your brand creation is key to long-term success.

Turn your company into

a  brand

 

Turn your current business into a strong brand with an outstanding message and unique identity, look & feel

Find the deeper meaning within your actions and offer and create a consistent message around your brand purpose

Begin understanding your customers to their very essence & start attracting consumers who love your offer and brand

 

#Taken care of

Brand Strategy

Turn guesswork

into knowing

Stop the lack of direction and get laser focus with a clear brandstrategy & clear action steps lined out for growth

Understand your competitors and market to take advantage of having a differentiation strategy

See all aspects of sleeping potential in your niche and offers to get ahead of your best sales month so far

 

#Taken care of

Brand Strategy

Brand Positioning

How to position a brand between the noise can feel overwhelming and hard to understand. Having a clear position in place, is what defines who you are, who you serve and how you do that. And so much more….

Overall Brand Strategy

Creating an overall brand strategy will be part of setting your goals and find ways to promote those goals when it comes to your online strategy in terms of your branding.

By setting up a mid-term strategy for you, we will look into the future and how your business should develop in the coming 12 to 24 months. Consequently, from here goes your brand strategy.

 

Competitor Analysis

We will take a deeper look into what your competitors are doing. How they place their offers and where they do that. From here we will see what we can do better, to give you a heads up.

Product / Service Analysis

We will analyse your offers and services and shape them to be ready for the online world. Some services need a “touch-up” to be moved from offline to online, but some need a deeper reshaping, so they work in a non-physical environment.

Understanding Your Niche

No matter if you are 1 in a million consultants or creatives, don´t worry! There is a niche perfect for you and your offer. This is the specific area you specialise in. This area is serving a specific customer with a specific problem and goal. Once you understand the niche you want to serve in the online world, your messaging gets laser-focused. With this focus, we will be able to scale your business to the max.

It may be necessary to redefine your niche to move your business online. You are in the right place! We will take care of that.

Diversifying / Offer Extension

As an online entrepreneur, we will differentiate your income streams and recreate what was a former single offer into five or more. This way, we make sure that income is coming in from more than one source to make you bullet-proof no matter what happens. Using various platforms, reusing the same offer shaped in various forms, reshaped into more than only one salesfunnel and income stream.

#Taken care of

Brand
Communication

Brandstory Script

Let your persona know that you understand them well. That you know what they are looking for. And how it will serve them to pursue their aspirations and goals. Creating a “brand story script” gives you a heads up of your competitors, as they will scratch their heads, how you stole their market share so fast and easy.

Brand Voice and Tone

When reading through the copy of well-established brands, you will see that they have very specific ways of using words, making jokes, having repetitive word patterns and headlines.

Even icons and such things as “hashtags” (hint hint) can be used to identify a brand. You realised that some brands use an avatar to talk to their customers? They can come in form f a comic, of an animal, language they use and so on. Defining your brand voice and tone is what will help you to be recognised as who you are as a brand.

Slogan & Tagline

Not much to say: you know what a slogan is for. The tagline comes into place when it is about creating your online presence, where the tagline will be used over and over again.

I create your slogan & tagline ready to get the copyrights for in your country.

Communication Strategy

Creating an overall communicational strategy is part of creating your branding strategy. Having guidelines about where and how and when to communicate will set the focus on how you talk to your audience as a brand.

 

Brand Specific Web & Marketing Copy

We will use your avatars´ vernacular and wording to create the perfect wording in marketing and web copy specific for your brand.

 Turn a business

into a success story

Build a set of key massages your customer will look out for and turn them from “cold” into “hot” customers

Give your brand a voice with an individual tone and charisma for uniqueness and recognition

Strategise your messaging in the most unique and compelling way so that your customers will feel like you are talking directedly to them on a private level

 

Get a Quote

If you are interested, please click below and fill out the simple questionnaire that will allow us to provide your personalized quote and a FREE live consulting session to discuss your customized business strategy.

How do you get started?

Click for a free 15-minute consultation and I will tell you how to move your business online and create a strong brand