Online
Strategy
Strategy &
Development
#Strategise your actions
Why Online Strategy?
When it comes to moving your business online, there are various ways and strategies to do this. I know, when thinking about moving your business online, the mere flood of information and the steps you need to take can feel intimidating and overwhelming.
Most business owners, runing an offline or local business so far, need a structure to reshape their business in some regard. However, that in and of itself can be too much for you, as you first need to understand what can be repurposed and what you can keep, just in a different shape.
Using the right platforms and ways to put your offer into the online world is another important decision that needs to be taken. Having a clear idea and understanding of where to start to reach your new goals is what you need to strategise on, just as much as having a long-term strategy for your future success.
Understanding that the online world has different functionalities and mechanisms than a local or rather stationery business is key here. Furthermore, uncovering the existing “sleeping” potentials your business already has – which might have no salespoint at all in a locally-based business – and make the best use of them in the online world, is a major aspect of your strategy.
This is why I help you to create a full strategy on how to reshape your business, make the best use of your sleeping potential. Simply helping you to move your business online with the right approach to it and creating the needed setups, such as creating a high converting homepage, placing your offers on the perfect platforms to sell your services and products online.
Your full strategy will be in the best hands in this place! We will build clear steps and setups based on logic, heart and spirit!
#Taken care of
Analyse, Adapt & Organise
Turn disorientation into
total clarity
Move from overwhelm and lack of orientation to having a clear mind and strategised action steps to move your biz online
Re-shape your current offline activities into online offers, perfectly knowing which niche to serve and how to replace your offline activities with digital solutions
Adapt your professional actions, finding new ways to gain income from digital resources and platforms using your skills and portfolio to the fullest
Choosing The Right Niche
You are a consultant? You are a trainer? Or Designer? Well, but who do you serve and why?
Having a well thought through niche is key to finding your ideal customers and placing an offer in front of them, they feel attracted by.
Together we will find the right niche, that fits your personality and offer.
Shaping Your Online Offer
Your online offer should be shaped in terms of making your services and products ready to be sold online. Sometimes they need to be reshaped to be ready for the online world.
Example: A trainer would find it a perfect fit, to create online courses that beforehand was thought during live events; Freelancers will find, that what they create day in day out for their customers, could well be shaped into templates and pre-made layouts, customers can purchase and use directly.
Shaping Your Online Presence
You wanna shape your online presence, so your customers understand what you offer and find it easy to get in touch.
We need to make sure, you are present where your customers mingle and look for you.
Analysis of Sleeping Potentials
You may find it hard to see that your business has more potential. You are too close to see the golden nugget, that is right in front of your eyes. Together we will take a step back to get a birds-eye view to not miss a single detail of any sleeping potentials that may be an outstanding offer to your clients.
Modeling Income Streams
The beauty in running an online biz is to have more than only one or two streams of income. We will “disaggregate” your services and find ways to make you have over three, five and even more sources to earn your money. This plays a large role in making you recession-proof by the way.
Strategic Use of Platforms
For every business there is a platform. Having a strategic approach to using them well, will give you a heads-up in running the show. Apart from that, it is part of strategising income streams.
Turn disorientation into
total clarity
Move from overwhelm and lack of orientation to having a clear mind and strategised action steps to move your biz online
Re-shape your current offline activities into online offers, perfectly knowing which niche to serve and how to replace your offline activities with digital solutions
Adapt your professional actions, finding new ways to gain income from digital resources and platforms using your skills and portfolio to the fullest
Turn goals into wins & sales, products into magnets
Get laser-focused on how to reach your goals based on an online business future digital performance
Find a multi-channel online strategy for sales, marketing & positioning to secure your online success
We will funnel your offers into a customer journey that differentiates your outstanding offers from your competitors
#Taken care of
Strategy & Funnels
Turn goals into wins & sales, products into magnets
Get laser-focused on how to reach your goals based on an online business future digital performance
Find a multi-channel online strategy for sales, marketing & positioning to secure your online success
We will funnel your offers into a customer journey that differentiates your outstanding offers from your competitors
Defining Mid- to Long-Term Goals
Your goals often only become clear once a third party asks the right questions about it. Having goals, is key to long-term success anyway, as only by setting goals you can take the steps toward reaching them.
On the other hand, you have a compass needle that will tell you, if you miss direction. We set them well and properly to set you up for success.
Marketing Strategy
Marketing Strategy can be so easy, if only you have a strategy!
What strategy you use, depends upon your customer avatar, overall goals & budget. We will find the one matching your biz.
Sales & Online Strategy
Where to sell, how to sell, when to sell. It goes down to having a strategy that matches your goals in place. It sounds fancy, but it actually is what separates those having success from those failing successes.
Competitor Analysis
What does your competition do. Where do they do it. And how do they do this? Once you know your competition, you can do better what they fail to do good. In any case, you wanna know who your competition is, so you are a real competitor of them, too.
Diversifying from Competition
Once we know your niche, we will be able to diversify your offer from those of your competitors.
Create Lead-Capture-Magnets
Call it LCM or “Freebie”; it is imperative to give customers a free version of your work, so they understand if you are the right fit for them. Together we will create the perfect LCM for your business and place it in the right position of your offers.
Sales Funnel
A sales funnel is seen in two ways: from a technical standpoint, where technologies are used to “funnel” your customers into a purchase. From a branding standpoint, it means shape or “FUNNEL” your offer so your customer will be walked through various purchase options. We will from your offer accordingly, so your customers find it attractive to buy more from you.
#Taken care of
Automation &
Digitalisation
Turn time into gold
Stop making an effort wasting time on tasks that can be managed by using automation software and use your time for customer care and creativity
Digitalise your products, so you resell them in an automated fashion and use them as a resource for “passive income”
Automation of your sales, e-mails, marketing and acquisition processes will give you time for quality services and productivity
E-Mail Automation
Well, automating your e-mail communication is not the newest kid on the block, but making the best use of it can be an overwhelming task to wrap your head around.
You may wonder, how easy it can be, to automate most of your E-Mail communication in terms of acquisition, sales and customer relations.
Sales Automation
You would like to automate your sales and wonder how you could do that when it comes to offering services, not products?
There are fantastic ways to discover how to do that. We will find the best working solution for your biz and put in place what is required.
Marketing Automation
Yes, even marketing should be automated. Once marketing copy is in place, once campaigns are set up well, things should run smoothly and you only count the amount of new sales you have made, due to your marketing efforts.
Automated Passive Income
There are ways to recreate your service offers, so you can sell them automatically and thereby gain “passive income”. Imagine you set up a service, a course, a piece of information once and sell it on autopilot. This is what “passive income” makes so strong.
With a well-designed strategy, many of your former “hands-on” offers can be transformed into such passive income gaining offers.
Digitalised Products
Nearly all sorts of services and products can be digitalized nowadays. If you want to find out if and how your offer can make the digital shift, get an appointment now, so we can find out how to do it for you.
Digitalised Communication
Bots, Autoresponders and many other forms of digitalising your communication are only to name a few. When going digital, setting up classes, online rooms, and making the best use of forums and even social media to best use the powers at work, to make them work in favour of your business.
Turn time into gold
Stop making an effort wasting time on tasks that can be managed by using automation software and use your time for customer care and creativity
Digitalise your products, so you resell them in an automated fashion and use them as a resource for “passive income”
Automation of your sales, e-mails, marketing and acquisition processes will give you time for quality services and productivity
Get a Quote
If you are interested, please click below and fill out the simple questionnaire that will allow us to provide your personalized quote and a FREE live consulting session to discuss your customized business strategy.
How do you get started?
Click for a free 15-minute consultation and I will tell you how to move your business online and create a strong brand