Recent Work & Case Studies
#Successfully Moved Online
#Boris Marketing
Full-Service Project
Boris Marketing is a local company offering reputation management and software to get the online data about local businesses on Google, GoYello & Co. under control. It basically displays all the data given on the web, and the local owner can edit it on just one platform. Furthermore, it contains software that integrates all social media platforms used by the owner. Therefore, they will be able to control and schedule all postings, reactions, and customer ratings.
After a long strategy session, I had the idea to create a “superhero comic” theme for their company. Furthermore, they should offer to create and handle social media postings – well, they offer software for it, right.
We went on and created a fully automated business and are now in the midst of setting up their webshop and campaigns. See below for the details of what has been done.
“Juliana did just an outstanding job. I had never expected to reshape my business in this way and to such an extend. While she did the hard lifting for us, not only of coming up with professional ideas, strategies and setups we need, she exceeded all expectations by being who she is. Juliana is such a sensitive and attentive person, a careful listener and yet, really interested in the “human as a whole”. One would not expect such a personality in a consultant of that calibre. She is a total professional, even to the extent that she simply says, “I have no idea – I will find one who knows better than me” – I mean… seriously? How can one be so open and honest! Apart from that: she always over-delivered to our best of interest.
It is just an outstanding experience to be working with her”
Online Strategy
Market positioning
Competitor Analysis
Differentiation strategy
Added additional Service/Product
Reshape offer to market
Mid-term marketing strategy
Branding
Brand Identity
Brand Strategy
Avatar & Niche
Mission & Vision
Iconography
All web & marketing copy
Done-For-You
Fully automated new webpage
Online shop integration
Sales & Acquisition Automation
Campaign set up
Newsletter integration
Autoresponders
Analytics & Tracking
#FREDware
Rebrand &
New Online Presence
FREDware is a formerly local digital solution software and digital networks provider. The company offers full-service ERP system solutions to local small- to mid-size furnishing retailers on one side of the business. On a second offer, network administration for larger enterprise intranet and data security specialised in law firms and physician offices.
The brand was looking for an online strategy and niche expansion. We found that a rebrand and overall refresh was due and included a new design into the overall rebrand and online strategy.
There was a challenge in melting the two different niches of the brand that needed special and different strategies. After an in-depth analysis we were able to provide a strong solution that would reflect the goals and needs of the company owner and serve customers ideally. Today the brand has developed from a locally known software provider into a well established German Software house.
Branding
Customer Avatar
Brandname
Logo Design
Colour Scheme
Mission & Vision
Slogan & Tagline
Online Strategy
Niche Definition
Online-/Webconcept
New Webpage
Marketing Concept
Sales Concept
Product Digitalisation
Branding
Customer Avatar
Brandname
Logo Design
Colour Scheme
Mission & Vision
Slogan & Tagline
Online Strategy
Niche Definition
Online-/Webconcept
New Webpage
Marketing Concept
Sales Concept
Product Digitalisation
Juliana definitely knows her business! I can only warmly recommend her. She wrote such a beautiful vision/mission statement that in every sentence, each of our customers is addressed and everyone will understand and love our statement. I am very stunned! The communication was very good. Juliana always replied very promptly. We would love to work with her again. It was really a lot of fun. The cost is perfectly justified.
#NotEqal
Startup Mission Statement
Steffen reached out to me as he had just started an E-Commerce Business that had designed special dancing shoes. It is a special kind of sneaker that has a sole to both dance with on a professional level and walk out on the street with, too. With my background as a former professional ballerina, I was so happy this customer had found his way to me! I could literally feel this product, and I loved having the opportunity to give it a Mission Statement and Vision for the future. I hope to see these guys rock it!
(translation from German original)
Mission
Our mission is to create products that emphasize the uniqueness of every dancer and encourage them to redefine the boundaries of style and encounter. Our designs strive to reflect his experience of creativity and one’s expression of unique personality.
The recognition of tolerance and diversity is reflected as part of our mission in our actions and ideas.
Vision
Our vision is to inspire people exceeding the limits of their creativity and expression to accompany every step with unique products.
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