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Recent Work
While putting client results on “display” – please do not forget: The only important aspect is, if today they are more fulfilled, more sustainably working and now live the freedom they were looking for. This can’t be put on “display”. It is pure emotion.
Clients evolved
So did we!
Just as you are about to evolve and making the next evolutionary step – most probably with us – so have we evolved over time. You might have guessed already that we very much embrace change and have always seen the chance in change – less so the hurdles it comes with.
In 2016 we started offering business strategy & development. Later down the line, helping mid-size companies build brand and online strategies. While we never focused on the outer looks of a business, we have always rather focused on bringing forth hidden potential and matching it with the communicational and design aspects of the brands we´ve been working with.
With time, building brands in an online environment has become our primary focal point and that which we have gained the most expertise in. Building brands is one thing, but building them so that they can live and survive online is another thing. From 2016 until 2022, we´ve been working one-on-one with dozens of businesses and turned them into thriving brands.
Upping our game…
Gut Check!
In 2022 it was time for a gut check. During a podcast, Juliana was asked if she was at the point she wanted to be at with Juliana Rogers Consulting – and the answer was “No”. Clearly, the time was up for a change and bringing a long-standing vision to life.
Evolution - Revolution
While we still help clients with our consulting today, we decided to focus on delivering services and goods that offer education and tools to small businesses, so they can build multiple income stream brands without working one-on-one, too.
Education
We think helping others to get the skills and tools to do essential things themself has a much bigger impact on the world we live in, than working one-on-one. As we live what we preach, today, we teach what we have learned & built for ourselves over the years.
Client projects brand & buisness consulting
#Boris Marketing
Full-Service Project
Boris Marketing is a local company offering reputation management and software to get the online data about local businesses on Google, GoYello & Co. under control. It basically displays all the data given on the web, and the local owner can edit it on just one platform. Furthermore, it contains software that integrates all social media platforms used by the owner. Therefore, they will be able to control and schedule all postings, reactions, and customer ratings.
After a long strategy session, I had the idea to create a “superhero comic” theme for their company. Furthermore, they should offer to create and handle social media postings – well, they offer software for it, right.
We went on and created a fully automated business and are now in the midst of setting up their webshop and campaigns. See below for the details of what has been done.
“Juliana did just an outstanding job. I had never expected to reshape my business in this way and to such an extend. While she did the hard lifting for us, not only of coming up with professional ideas, strategies and setups we need, she exceeded all expectations by being who she is. Juliana is such a sensitive and attentive person, a careful listener and yet, really interested in the “human as a whole”. One would not expect such a personality in a consultant of that calibre. She is a total professional, even to the extent that she simply says, “I have no idea – I will find one who knows better than me” – I mean… seriously? How can one be so open and honest! Apart from that: she always over-delivered to our best of interest.
It is just an outstanding experience to be working with her”
Online Strategy
Market positioning
Competitor Analysis
Differentiation strategy
Added additional Service/Product
Reshape offer to market
Branding
Brand Identity
Brand Strategy
Avatar & Niche
Mission & Vision
Iconography
All web & marketing copy
Done-For-You
Fully automated new webpage
Online shop integration
Sales & Acquisition Automation
Campaign set up
Newsletter integration
#FREDware
Rebrand &
Diversified Business Model
FREDware is a formerly local digital solution software and digital networks provider. The company offers full-service ERP system solutions to local small- to mid-size furnishing retailers on one side of the business. On a second offer, network administration for larger enterprise intranet and data security specialised in law firms and physician offices.
The brand was looking for a diversified strategy and niche expansion. We found that a rebrand and overall refresh was due and included a new design into the overall rebrand and business strategy.
There was a challenge in melting the two different niches of the brand that needed special and different strategies. After an in-depth analysis we were able to provide a strong solution that would reflect the goals and needs of the company owner and serve customers ideally. Today the brand has developed from a locally known software provider into a well established German IT full-solution house.
